All Good Down Here is an advertising campaign designed to normalise the topic of vaginal discharge, reducing shame around the subject and encouraging people of all genders to talk about this natural process freely. The marketing packet contains sling tags that feature a confession of how someone discovered that discharge is natural, or the feelings of shame they felt before they discovered this. It also includes a barcode that will take the individual straight to an informative social media account, educating it’s audience on important subjects such as ‘what is vaginal discharge?’ and ‘when to seek help.’ It encourages its followers to send their own stories to be posted on the social media, in order to highlight the lack of education around the subject and reduce shame.